Our podcast management projects are fully customized to suit the unique needs of each podcaster and their podcast.

1. Strategy and Planning

• Define the podcast’s niche, target audience, and overall vision.
• Research audience preferences, trending topics, and potential guests.
• Create a content schedule that includes episode topics, guest appearances, and release dates.
• Research and select relevant keywords for discoverability.
• Craft compelling titles and episode descriptions aligned with SEO best practices.

2. Pre-Production

• Develop detailed episode outlines, including scripts or interview questions.
• Coordinate with guests: confirm availability and collect bios, headshots, and relevant links.
• Design a unique episode image for each guest/episode, including guest photo and branding.
• Draft social media posts to promote each episode once live.

3. Production

• Oversee audio editing and post-production to ensure high-quality sound.
• Publish episodes via podcast host across all platforms once listings are created.
• Write and upload episode descriptions, including relevant links and resources discussed.

4. Post-Production & Promotion

Provide guests with:

• A promotional package including title, description, episode image, and live links.
• Promote each episode across multiple platforms, engaging listeners and building community.
• Draft and schedule social media posts for the host and podcast channels.

5. Sponsorship and Monetization

• Seek out and manage podcast sponsorships, including outreach, coordination, and deliverables.

6. Performance Monitoring and Feedback

• Monitor listener metrics, including downloads, demographics, and engagement rates.
• Track and analyze feedback, ratings, and reviews to identify opportunities for improvement.
• Adjust content and strategy based on insights and trends.

Ready to talk about podcast management? Shoot me an email at bonnie@magicwandbooks.com.